World Cancer day, 4 February 2010: Press release

AGIR ENSEMBLE

Address: AGIR ENSEMBLE, Avenue LUSAKA, Commune de Goma
Q. KESHERO, GOMA/RDC
Date: Le 30/01/2010.


Request for your support for World Cancer Day 2010

Dear Sir(s)/Madam(s)

On behalf of AGIR ENSEMBLE, NGO OF DRC, I would like to ask for your support of World Cancer Day 2010 which takes place on 4th February and is led by the International Union Against Cancer, the leading international NGO which unites 300 member organizations in more than 100 countries including AGIR ENSEMBLE in the global fight against cancer through the implementation of the World Cancer Declaration. By working together our goal is to eliminate cancer as a life-threatening disease for future generations.

This is an ambitious target as globally one in eight deaths are due to cancer. If no action is taken, the worldwide burden is projected to reach 26 million new cancers in the year 2030 and 17 million deaths with the most rapid increases occurring in those countries lease prepared to deal with them.

Approximately 40% of cancers are potentially preventable and the good news is that we now have more knowledge than ever on how to bring cancer under control.

Under the slogan “Cancer can be prevented too”, the 2010 World Cancer Day campaign will focus on how the risk of developing cancers related to tobacco use, heavy alcohol consumption, excessive sun exposure and obesity can be significantly reduced by avoiding these risk factors and encouraging healthy behaviour such as regular exercise and eating healthily.

In this light, we would be very grateful for your support for this year’s campaign. This could be by taking part in a photocall or public event that we are organizing, by signing the World Cancer Declaration (see www.uicc.org), by putting your name to a quote that we use in media materials, or in any other way that you’d like to discuss. Example quotes that could be tailored and attributed to you in World Cancer Day 2010 media materials:

“I know that one third of all cancers can be prevented through simple steps. I am reducing my risk and my family’s risk by not smoking”.

“I know that regular exercise and eating healthily reduces my risk of developing cancer.”

“I know that one third of all cancers can be prevented through simple steps. My young daughter has been vaccinated against HPV”.

We very much hope you will support us and look forward to hearing from you.

Yours sincerely,

Dr Mateus KAMBALE SAHANI
AGIR ENSEMBLE/UICC-DRC

World Cancer day, 4 February 2010: key messages

AGIR ENSEMBLE




WORLD CANCER DAY 2010
KEY MESSAGES FOR MEDIA MATERIALS AND SPOKESPEOPLE
Message one (painting the picture)
Each year, 12 million people receive a cancer diagnosis and 7.6 million people die of cancer. If no action is taken, the worldwide cancer burden is projected to reach 26 million[1] new diagnoses in the year 2030 and 17 million[2] deaths, with the most rapid increases occurring in low- and middle-income countries.
Message two (insight and umbrella message)
The good news is that experts estimate that approximately 40% of cancers are potentially preventable. You can significantly reduce the risk of you or your family developing cancers related to tobacco use, heavy alcohol consumption, excessive sun exposure and obesity by avoiding these risk factors and encouraging healthy behaviour such as regular exercise and eating healthily.
Message three (preventing cancers caused by infections - the focus for World Cancer Day 2010)
In addition, some cancers such as cervical, liver and stomach cancers are known to be caused by chronic infections. Prevention of these infections is possible through interventions such as vaccination, antibiotics, improved sanitation and learning simple avoidance strategies.
Message four (the vehicle)
World Cancer Day, under the campaign slogan “Cancer can be prevented too”, is led by the International Union Against Cancer (UICC), the leading international NGO which unites over 300 member organisations in more than 100 countries in the global fight against cancer through the implementation of the World Cancer Declaration.

Support World Cancer Day 2010 - February 4th. Visit www.uicc.org

World Cancer day, 4 February 2010: diarry note

DIARY NOTICE FOR FORWARD PLANNING DESKS

WORLD CANCER DAY – 4th FEBRUARY 2010

Each year, 12 million people are diagnosed with cancer and 7.6 million people die of cancer. If no action is taken, the worldwide cancer burden is projected to reach 26 million new diagnoses by 2030 and 17 million deaths, with the most rapid increases occurring in low- and middle-income countries.

The good news is that approximately 40% of cancers are potentially preventable. The risk of developing cancers related to tobacco use, heavy alcohol consumption, excessive sun exposure and obesity can be significantly reduced by avoiding these risk factors and encouraging healthy behaviour, such as regular exercise and eating healthily.

World Cancer Day, under the campaign slogan “Cancer can be prevented too”, is led by the International Union Against Cancer (UICC), the leading international NGO which unites over 300 member organisations in more than 100 countries in the global fight against cancer through the implementation of the World Cancer Declaration.

Launched on World Cancer Day the 2010 report will focus on preventing cancers caused by persistent viral and bacterial infections through measures such as vaccination, antibiotics, improved sanitation and learning simple avoidance strategies.

Activities run by International Union Against Cancer members for World Cancer Day will include educational events, walks, runs, public talks, scientific forums, exhibitions, concerts, sporting events and much more.

Support World Cancer Day - February 4th. Visit www.uicc.org.

For information on activities planned on World Cancer Day by UICC members in your country, please contact Aline Ingwersen:

Direct line: +41 22 809 1811
Mobile: +41 79 568 5070
Email: ingwersen@uicc.org

Press contact:
Sophie Laird, Cohn & Wolfe Public Relations
Tel: +41 22 908 40 73 / email: Sophie.laird@cohnwolfe.com